The Smart(Phone) Way to Collect Survey Data

Carey Stapleton


The use of mobile technologies has grown immensely over the past decade. This increase has not gone unnoticed by survey researchers who see mobile technology as a new way to engage with potential respondents. However, survey design for mobile technologies has not been fully vetted yet. Using a randomized experiment, this article tests what combination of survey inputs, length, and paging maximizes survey completes and data quality for mobile survey respondents.


mobile survey design

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