DECISION-MAKING SCENARIOS	OPTIONS	PCT. CORRECT
Q1. In a town hall meeting, many complaints were made by Hispanics residing in a low-income neighborhood about poor garbage collection services. In reviewing the customer satisfaction survey results, the City Manager discovered that satisfaction was very high from respondents in that neighborhood. The research manager assured the City Manager that the study was accurate despite being conducted in English. The only logical explanation for this discrepancy, the City Manager concludes, is that _________________________.	a. Hispanics do not like to complete surveys unless they have good things to say. b. Hispanics do not tell the truth on surveys. C. Spanish-speakers, who often receive the poorest services, were being excluded from the survey. D. Unsure	60.8
Q2. You have been assigned the responsibility for planning a research study of Hispanics in your community, which will require a good representation of all Hispanics. Although the budget is unknown, which one of the following options would you choose to obtain the best representation of Hispanics in this community?	A. Select a sample from a list of all Hispanic households with a listed telephone number. B. Select a sample from a list of all Hispanic household addresses. C. Select a sample of Hispanics that have access to the Internet. D. Select all of the members of a local church with a large Hispanic membership. E. Unsure	57.3
Q3: Once you have selected the sample for the study of Hispanics in your community, you need to decide whether to conduct the survey only in English, only in Spanish, or perhaps provide both options. Recognizing that more time and money would be required for doing the study in English and Spanish, you decide that it is better to _______________.	A. Conduct the study only in English and exclude Spanish speakers. B. Provide an English-language survey and provide a Spanish version only when requested. C. Provide both an English-language and Spanish-language version of the survey to all Hispanics. D. Provide an English-language survey and include Spanish speakers even if their English-language skills are weak. E. Unsure	64.8
Q4: Your employer has placed you in charge of planning a focus group study to evaluate a product that is targeted to black consumers in a large urban community. You will need to decide on the type of moderator that will lead the discussion group. Should you focus on the moderator’s race, focus group experience and training or both? A decision on the best moderator must be made in 1-2 days. Which of the following moderator options would be the best solution?	A. Non-black moderator with minimal moderator training and experience. B. Non-black moderator with strong moderator training and experience. C. Black moderator with minimal moderator training and experience. D. Black moderator with strong moderator training and experience. E. Race should not matter with strong moderator training and experience. F. Unsure	47.6
Q5: Despite high levels of Internet access for diverse groups, response rates to the Census 2020 revealed that the black and Latino households were considerably less likely to complete the Census 2020 form using the Internet, requiring additional efforts to complete the census by mail or in-person household interview. You are in charge of planning a survey in a culturally and linguistically diverse community in the U.S. and need to design a data collection plan that will maximize response rates in such a diverse community. Assuming budget and timeline are not issues, which of the following plans might be the best approach?	A. A single mode telephone survey with language options. B. A single mode online survey with language options. C. A single mode mail survey with language options. D. A mixed mode survey using mail, online and telephone modes with language options. E. Unsure	67.4
Q6 As head of a Human Resources Department for a large organization, you need to set policies that address equity goals that align with the mission of the organization – goals that also include the successful marketing of products consumed by multicultural consumers. Job applicants are screened by traditional methods, including review of resumes, interviews, and tests related to personality, interests and job-related skills. None of these traditional screening procedures, however, provide information on the applicants’ knowledge regarding Blacks, Latinos or Asians – which may be relevant in successfully marketing your products. Which of the following might be a recommended path forward?	A. Continue using traditional screening procedures. B. Continue using traditional screening procedures but add training workshops if problems arise with multicultural consumers. C. Screen applicants regarding their knowledge of multicultural consumers to identify subsequent training needs. D. Unsure	60.4