Incentive groups
Communications groups $30 $40 $50 Total
% % % %
(SE) (SE) (SE) (SE)
Email prompt 8.7% 10.3% 13.3% 10.8%
(0.02) (0.02) (0.02) (0.01)
Email prompt with sweepstakes offer 7.8% 12.5% 12.8% 11.1%
(0.02) (0.02) (0.02) (0.01)
IVR reminder call 5.7% 7.2% 6.0% 6.3%
(0.02) (0.02) (0.02) (0.01)
Live phone prompt 10.6% 14.7% 11.0% 12.1%
(0.02) (0.02) (0.02) (0.01)
Direct mail postcard 17.6% 21.8% 25.5% 21.7%
(0.02) (0.03) (0.03) (0.02)
All of the above 34.1% 34.4% 31.6% 33.4%
(0.03) (0.03) (0.03) (0.02)
Total 14.1% 16.8% 16.7% 15.9%
(0.01) (0.01) (0.01) (0.01)