Odds ratio Unadjusted
95% CI
Bonferroni adjusted
95% CI
Base Incentive
    $30 (ref) -- -- --
    $40 1.25 1.01–1.54 0.97–1.61
    $50 1.23 1.00–1.52 0.96–1.59
Experimental Group
    Email (ref) -- -- --
    Sweepstakes and Email 1.03 0.74–1.43 0.63–1.68
    IVR 0.56* 0.38–0.82 0.32–0.98
    Phone Prompt 1.14 0.83–1.57 0.71–1.85
    Postcard 2.29* 1.71–3.07 1.48–3.56
    Sweepstakes, Email, IVR, Phone Prompt & Postcard 4.16* 3.14–5.50 2.73–6.31 ,
*Indicates that the odds ratio remained significant at the p<.05 level after adjusting for multiple comparisons.