Key demographics Categories Newspaper
(n=223)
Physical flyer
(n=181)
Online
(n=101)
Word-of-mouth
(n=273)
Total
(n=778)
Education Less than high school 5% 7% 6% 27% 13%
High school 28% 30% 24% 40% 32%
College or above 67% 64% 70% 34% 55%
Age 18–34 23% 29% 37% 15% 23%
35–44 22% 17% 22% 15% 18%
45–54 32% 21% 28% 21% 25%
55–64 13% 15% 10% 25% 17%
65+ 11% 18% 4% 24% 16%
Entry year to the United States Before 1980s 6% 9% 1% 10% 7%
1980s 15% 19% 10% 18% 16%
1990s 26% 25% 22% 21% 23%
2000s 52% 45% 67% 51% 52%
After 2010 1% 2% 0% 1% 1%
Self-rated English speaking ability Very well 6% 3% 7% 1% 4%
Well 29% 27% 33% 12% 23%
Not well 53% 61% 48% 51% 54%
Not at all 11% 9% 13% 35% 19%
Self-rated English reading ability Very well 9% 4% 12% 2% 6%
Well 36% 36% 39% 11% 28%
Not well 42% 50% 39% 51% 46%
Not at all 12% 10% 11% 37% 20%
Language proficiency Monolingual 54% 60% 50% 87% 67%
Bilingual 46% 40% 50% 13% 33%