Demographic Characteristics Percentage of Pictures with Captions
Cross Time1 (Sig.)
Week 1 Week 2 Week 3 Week 4 Week 5
Total 67.8 66.5 68.0 65.3 64.5 (0.115)
Sex
 Male 63.6 62.0 63.8 60.1 59.2 (0.150)
 Female 71.9 70.9 72.5 70.3 69.5 (0.215)
 (Sig.) (<0.05) (<0.05) (<0.05) (<0.05) (<0.05)
Age
 16–24 71.4 65.8 71.1 66.1 62.6 (0.077)
 25–34 70.0 68.6 71.3 66.9 66.7 (0.216)
 35–49 67.8 68.4 68.2 66.4 65.3 (0.281)
 50+ 60.9 61.2 59.9 60.1 62.5 (0.356)
 (Sig.) (0.351) (0.572) (0.235) (0.684) (0.885)
Work Status
 Full-time 67.0 64.0 67.1 60.9 61.1 (0.073)
 Part-time 65.4 68.2 66.8 65.9 65.0 (0.342)
 Not Work 69.7 69.1 70.7 70.9 68.8 (0.341)
 (Sig.) (0.735) (0.464) (0.818) (0.082) (0.252)
Language
 Zulu 68.8 68.9 69.5 64.4 62.1 (0.147)
 Sotho 62.8 58.6 62.2 58.6 57.7 (0.201)
 Afrikaans 71.3 67.9 72.2 68.2 67.9 (0.196)
 English 69.5 72.9 69.2 71.7 72.1 (0.354)
 (Sig.) (0.376) (0.109) (0.255) (0.128) (0.084)
 [n] [361] [372] [375] [369] [353]