Gigwalk panel
(7-day condition only)
Nielsen
(1-week TV diary)
Diff.a
Mean (n) Mean
Total 16.8 (76) 26.6 –37%
Under 35 16.8 (49) 15.4 9%
35–49 16.1 (22) 22.4 –28%
50 and above 18.2 (5) 35 –48%
White 16.8 (62) 25.9 –35%
Black 20.3 (7) 38.5 –47%
Asian 15.4 (8) 19.6 –21%
Hispanic 16.1 (9) 26.6 –39%