Cost of Postage
and Printing
Traditional Mail
Survey (N=6,430)
Mail Survey with
“Return Receipt”1
Intro Postcard $0.12/$0.312 $771.60 $1,993.30
Survey 1 0.47 3022.10 2487.71
First Reminder Postcard 0.24 1543.20 1270.32
Second Reminder Postcard3 0.37 1078.92  705.22
Survey 2 0.49 3151.70 2594.57
Total Cost $9,567.52 $9,051.12
Completion Rate 22.1% 26.8%
Wasted Cost4 $527.14 $0.00
Additional Completes 0 101