Variable Standardized beta (t-value)
Full content & paging, vertical –0.001 (–0.0243)
Full content, 1 page, dropdown 0.014 (4.084)***
Reduced content, 1 page, vertical 0.006 (1.561)
Reduced content, full paging, dropdown 0.010 (4.084)**
American Indian 0.035 (9.707)***
Asian –0.008 (–2.114)**
African American 0.005 (1.268)
Hispanic 0.038 (10.352)***
Hawaiian/Pacific Islander 0.017 (4.786)***
Other background –0.010 (–2.872)**
Gender (Female = 1; Male = 2) 0.021 (5.898)***
Age (Ordinal variable) –0.011 (–2.979)**
Income (Ordinal variable) –0.017 (–4.572)***
n = 80,347