Direct Facebook Completes (n=92) Other completes (n=2,208) Completes influenced by Facebook (n=215) Other completes (n=2,085) All completes (n=2,300)
Race/ethnicity *
White (other) 55.43 48.01 50.70 48.06 48.30
African American 15.22 17.30 13.95 17.55 17.22
American Indian 22.83 18.93 25.58 18.42 19.09
Hispanic 6.52 15.76 9.77 15.97 15.39
Education *
Less than high school 21.74 22.15 23.26 22.01 22.13
High school diploma or GED 32.61 28.35 35.81 27.77 28.52
Some college or more 45.65 49.50 40.93 50.22 49.35
Marital Status
Married 59.78 58.38 51.63 59.14 58.43
Divorced, separated, or widowed 7.61 7.20 6.98 7.24 7.22
Single (never married) 32.61 34.42 41.40 33.62 34.35
Age *
Less than 25 53.26 42.39 53.95 41.68 42.83
25 to 30 29.35 35.05 30.70 35.25 34.83
31 or older 17.39 22.55 15.35 23.07 22.35
Household Income *
Low 33.72 46.97 38.35 34.84 35.17
Middle 37.21 23.86 40.29 33.50 34.13
High 29.07 29.17 21.36 31.66 30.70
Have savings for child’s college
Yes 34.07 33.65 28.04 34.35 33.76
No 65.93 66.35 71.96 65.65 66.24