Study 1 (2008) |
1. Mail only |
437 |
282 |
– |
282 |
64.5 |
– |
64.5 |
2. Mail/Web choice |
436 |
224 |
34 |
258 |
51.4 |
7.8 |
59.2 |
3. Web preference |
445 |
104 |
130 |
234 |
23.4 |
29.2 |
52.6 |
Total |
1318 |
610 |
164 |
774 |
46.3 |
12.4 |
58.7 |
Study 2 (2009) |
Clients providing both postal and e-mail addresses |
1. Mail only |
151 |
79 |
1c
|
80 |
52.3 |
.7 |
53.0 |
2. Web preference |
137 |
17 |
49 |
66 |
12.4 |
35.8 |
48.2 |
3. E-mail preference |
104 |
8 |
58 |
66 |
7.7 |
55.8 |
63.5 |
Clients providing only postal address |
4. Mail only |
538 |
303 |
– |
303 |
56.3 |
– |
56.3 |
5. Web preference |
524 |
150 |
112 |
262 |
28.6 |
21.4 |
50.0 |
Total |
1454 |
557 |
220 |
777 |
38.3 |
15.1 |
53.4 |
Study 3 (2010) |
Clients providing both postal and e-mail addresses |
1. Mail only |
344 |
202 |
– |
202 |
58.7 |
– |
58.7 |
2. E-mail preference |
357 |
82 |
130 |
212 |
23.0 |
36.4 |
59.4 |
3. E-mail augmentation |
356 |
182 |
41 |
223 |
51.1 |
11.5 |
62.6 |
4. E-mail only |
310 |
– |
149 |
149 |
– |
48.1 |
48.1 |
Clients providing only postal or e-mail address |
5. Mail only |
539 |
318 |
– |
318 |
59.0 |
– |
59.0 |
6. E-mail only |
228 |
– |
105 |
105 |
– |
46.0 |
46.0 |
Total |
2126 |
784 |
425 |
1209 |
36.9 |
20.0 |
56.9 |