Total unit response ratec Cases used in this studyd
Spring 2009 treatments (sample size)b
 Mail response (681) 53.2 351
 Web response 1 (676) 50.2 281
 Web response 2 (678) 64.5 387
 Sum of web responses 668
Fall 2009 treatments (sample size)
 Mail response (683) 43.9 299
 Web response 1 (487) 42.5 194
 Web response 2 (589) 38.2 209
 Web response 3 (586) 21.2 115
 Web response 4 (669) 20.5 126
 Sum of web responses 644