Characteristic	Landline sample	Cellphone sample
Sex
Male	43.4%	51.4%
Age
18 – 24	0.4%	7.8%
25 – 34	1.6%	15.4%
35 – 44	7.0%	13.3%
45 – 54	15.6%	17.1%
55 – 64	21.3%	22.6%
65 +	54.1%	23.7%
Race
White	97.9%	93.0%
Ethnicity
Hispanic	0.8%	4.5%
Education
High school or less	33.2%	31.2%
Some college	33.6%	34.6%
4+ years of college	33.2%	34.3%
Employment status
Employed	39.5%	64.9%
Children living in the household	16.4%	30.9%
Urbanicity
Rural up to 5,000	23.1%	29.4%
Small/Large town up to 25,000	41.7%	38.4%
City 25,000+	35.1%	32.2%
Annual Household Income
Under $25K	26.5%	18.7%
$25K – $49,999	32.5%	23.0%
$50K – $74,999	12.5%	19.9%
$75K – $99,999	12.5%	16.1%
$100K – $149,999	9.5%	14.1%
$150K +	6.5%	8.1%
Sample size	245	1,887