Question Text	Word Count	Reading Time (sec)	Notes on Word Count Method
Speed: 234 wpm
Select all that apply. What effect has the coronavirus outbreak had on your smoking? Because of it, I quit smoking.	16		Checklist series. Respondents check off as many items in the series as apply. There are no responses to contribute to the word count. Preamble is counted in full. Items in the series after the first have their word count halved.
Because of it, I’m smoking less.	6/2=3
Because of it, I’m smoking more.	6/2=3
It has had no effect at all on my smoking.	10/⁠2=5
Total for series question	27	7.0
In the last 6 months, have you noticed advertising or information that talks about the dangers of smoking cigarettes, or encourages quitting, in any of the following places: On television? 1 Yes 2 No 8 Prefer not to answer 9 Don't know	34		Yes/no grid series. Full word count used for all items, not just the first. Yes & no counted only for the first item, since they are unlikely to be read more than once. Non-responses – prefer not to answer, don’t know – are never counted.
On radio?	2
In newspapers or magazines?	4
On posters or billboards?	4
Total for series question	44	11.2
Please tell us to what extent you agree or disagree with each of the following statements. Smoking cigarettes helps you control your weight. 1 Strongly agree 2 Agree 3 Neither agree nor disagree 4 Disagree 5 Strongly disagree 8 Prefer not to answer 9 Don't know	38		Rating grid series. Full word count used for all items. Responses counted only for the first item.
Smoking cigarettes is an important part of your life.	9
Cigarette smoke is dangerous to non-smokers.	6
Total for series question	53	13.5
Does the e-liquid that you currently use most contain nicotine? 1 Yes 2 No 8 Prefer not to answer 9 Don't know The e-liquid could come in disposable e-cigarettes, cartridges, pods or bottles.	14	3.6	Standalone question. All words in question and responses are included in full. Respondent notes are not counted (here 11 words, in italics).
Now some questions about both heated tobacco products and ordinary cigarettes. Compared to smoking ordinary cigarettes, how harmful do you think it is to use a heated tobacco product? 1 Much less harmful than smoking ordinary cigarettes 2 Somewhat less harmful than smoking ordinary cigarettes 3 Equally harmful to smoking ordinary cigarettes 4 Somewhat more harmful than smoking ordinary cigarettes 5 Much more harmful than smoking ordinary cigarettes 8 Prefer not to answer 9 Don't know	68	17.4	Standalone question. All words in question and responses are included in full. These responses are much longer and contribute substantially to the word count and to the completion time.
Total for example questions	206	52.7 sec, < 1 min